process enabled design

media

instagram

contact

experience
2019-2023 Oros Apparel
2012-2018 adidas future team
2009-2012 adidas outdoor
2005-2009 montane

creative strategy
oros | snow collection process + strategy | 22
oros | aerogel yarn concept capsule | 2021
adidas | women's innovation | tight
oros | consumer profile | 2024
oros | consumer profile | 2021
oros | product position strategy | 2021
oros | consumer profile | 2020

work
Hoka Project | Concept Design | Design Direction
OROS FW22 Product Design
OROS FW22 Creative Direction
hello darkness
FIGS FW23 Product Concept + Direction
OROS FW2021 Product Creative + Design
OROS FW2021 Creative Direction
FW2020 OROS x NASA co-branded concept
Product creative for FW20 line
FW2020 Creative Direction @ OROS
rei
the daily grind
augie
tokyo surf
adaptive heat
adidas x Troy Lee Designs
Bra, High Intensity Interval Training
Escape Bra
Break Ankles
flex support
brutal velocity
compression bra
cold training
basketball warm-up
omega
smash
ss13 outdoor
fw12 outdoor
ss12 outdoor

articles
design thinking | gen z raw + determined
design thinking | brand + values
design thinking | editing as a creative tool
design thinking | A.I. inspiration
connecting data with design
design thinking | new product spaces
design thinking | approaching consumers
design thinking | questions to improve designs
design thinking | future visions - seasonal to strategy
design thinking | creativity kick-start

Alistair Hather

process enabled design

media

instagram

contact

experience
2019-2023 Oros Apparel
2012-2018 adidas future team
2009-2012 adidas outdoor
2005-2009 montane

creative strategy
oros | snow collection process + strategy | 22
oros | aerogel yarn concept capsule | 2021
adidas | women's innovation | tight
oros | consumer profile | 2024
oros | consumer profile | 2021
oros | product position strategy | 2021
oros | consumer profile | 2020

work
Hoka Project | Concept Design | Design Direction
OROS FW22 Product Design
OROS FW22 Creative Direction
hello darkness
FIGS FW23 Product Concept + Direction
OROS FW2021 Product Creative + Design
OROS FW2021 Creative Direction
FW2020 OROS x NASA co-branded concept
Product creative for FW20 line
FW2020 Creative Direction @ OROS
rei
the daily grind
augie
tokyo surf
adaptive heat
adidas x Troy Lee Designs
Bra, High Intensity Interval Training
Escape Bra
Break Ankles
flex support
brutal velocity
compression bra
cold training
basketball warm-up
omega
smash
ss13 outdoor
fw12 outdoor
ss12 outdoor

articles
design thinking | gen z raw + determined
design thinking | brand + values
design thinking | editing as a creative tool
design thinking | A.I. inspiration
connecting data with design
design thinking | new product spaces
design thinking | approaching consumers
design thinking | questions to improve designs
design thinking | future visions - seasonal to strategy
design thinking | creativity kick-start

rei

concept work for REI around hiking wear for a committed enthusiast, adventuring in winter.

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