process enabled design
media
instagram
contact
experience
2019-2023 Oros Apparel
2012-2018 adidas future team
2009-2012 adidas outdoor
2005-2009 montane
creative strategy
oros | snow collection process + strategy | 22
oros | aerogel yarn concept capsule | 2021
adidas | women's innovation | tight
oros | consumer profile | 2024
oros | consumer profile | 2021
oros | product position strategy | 2021
oros | consumer profile | 2020
work
adidas | innovation | running | aero project
adidas | innovation | running | hello darkness
Hoka Project | Concept Design | Design Direction
OROS FW22 Product Design
OROS FW22 Creative Direction
OROS FW2021 Product Creative + Design
adidas | innovation | smart materials | clima
adidas | innovation | compression | omega
adidas | innovation | high intensity bra | adapt
adidas x Troy Lee Designs
Break Ankles
brutal velocity
OROS FW2021 Creative Direction
FW2020 OROS x NASA co-branded concept
Product creative for FW20 line
FW2020 Creative Direction @ OROS
tokyo surf
rei
Escape Bra
compression bra
flex support
the daily grind
augie
FIGS FW23 Product Concept + Direction
cold training
basketball warm-up
smash
ss13 outdoor
fw12 outdoor
ss12 outdoor
articles
design thinking | gen z raw + determined
design thinking | brand + values
design thinking | editing as a creative tool
design thinking | A.I. inspiration
connecting data with design
design thinking | new product spaces
design thinking | approaching consumers
design thinking | questions to improve designs
design thinking | future visions - seasonal to strategy
design thinking | creativity kick-start
Alistair Hather
process enabled design
media
instagram
contact
experience
2019-2023 Oros Apparel
2012-2018 adidas future team
2009-2012 adidas outdoor
2005-2009 montane
creative strategy
oros | snow collection process + strategy | 22
oros | aerogel yarn concept capsule | 2021
adidas | women's innovation | tight
oros | consumer profile | 2024
oros | consumer profile | 2021
oros | product position strategy | 2021
oros | consumer profile | 2020
work
adidas | innovation | running | aero project
adidas | innovation | running | hello darkness
Hoka Project | Concept Design | Design Direction
OROS FW22 Product Design
OROS FW22 Creative Direction
OROS FW2021 Product Creative + Design
adidas | innovation | smart materials | clima
adidas | innovation | compression | omega
adidas | innovation | high intensity bra | adapt
adidas x Troy Lee Designs
Break Ankles
brutal velocity
OROS FW2021 Creative Direction
FW2020 OROS x NASA co-branded concept
Product creative for FW20 line
FW2020 Creative Direction @ OROS
tokyo surf
rei
Escape Bra
compression bra
flex support
the daily grind
augie
FIGS FW23 Product Concept + Direction
cold training
basketball warm-up
smash
ss13 outdoor
fw12 outdoor
ss12 outdoor
articles
design thinking | gen z raw + determined
design thinking | brand + values
design thinking | editing as a creative tool
design thinking | A.I. inspiration
connecting data with design
design thinking | new product spaces
design thinking | approaching consumers
design thinking | questions to improve designs
design thinking | future visions - seasonal to strategy
design thinking | creativity kick-start
FW2020 Creative Direction @ OROS
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